What’s in a name?

Archived: Posted February 27, 2013

What do Cif, Starburst and Core Assets Fostering all have in common? The answer is they’ve all changed their name at some point in their history.

When Jif became Cif back in 2001 no one could quite work out why they didn’t change it to something completely different. Mind you, Cif is definitely better than Vim!

Opal Fruits changed their name to Starburst in 1998 amid a fanfare of marketing, tv adverts and reassurance that, although the name had altered, the same mouth-watering sweets were still underneath. And of course they were right, we’ve got used to calling them Starburst and they’re still as juicy as ever.

Foster Care Associates (FCA) became Core Assets Fostering this week as part of a rebrand bringing together its fostering, children’s services and consultancy and resourcing businesses under the Core Assets name. Helping to create a stronger single identity and a sense of unity, it highlights the fact that we offer a wide range of services and support for children, families and the wider community.

But, just like Starburst, though we’ve got a new name, nothing else has changed for us at Core Assets Fostering. We’re still welcoming potential foster carers from all walks of life, providing local training and a wealth of support to enable carers to help vulnerable children thrive in a family setting.

We’re still the same regional teams who organise fun activities for carers, looked after children and birth children, and the same carers, raising money for local charities and keeping those long service achievements awards going (along with the lovely smiley photo’s too).

So what’s really in a name? As well as a great new logo, some cool mugs (an excuse to eat cake) and a lot to look forward to, we’ve also got an amazing history – and this isn’t something that anyone’s going to forget in a hurry. Our carers’ comments on ourFacebook page are testament to this;

“I’ve been fostering with FCA for 15 years and now I welcome Core Assets…”

“I cannot imagine ever not being a foster carer, and I can’t imagine ever fostering with anyone else. FCA and Core Assets have helped us change many lives for the better, including our own. Thank you.”

No, thank you. So here’s to a fabulous future!

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Ready to start fostering a child or young person? Or just want a bit more information to help you decide whether fostering is for you? All you need to do is contact us.

Phone us

Call us on 0800 023 4561 (lines open Monday - Thurs: 9am - 7pm, Fri: 9am - 6pm)

Fostering a child or young person is a big decision so we're here to answer any questions you may have. Our friendly fostering advisors, many of whom are carers themselves, can talk you through everything you need to know about becoming a foster carer.

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Phone us

Call us on 0800 023 4561 (lines open Monday - Thurs: 9am - 7pm, Fri: 9am - 6pm)

Fostering a child or young person is a big decision so we,re here to answer any questions you may have. Our friendly fostering advisors, many of whom are carers themselves, can talk you through everything you need to know about becoming a foster carer.

  • This field is for validation purposes and should be left unchanged.

Call me back

Haven't got time to chat now? Leave your details and we'll call you back at a time that suits you:

  • This field is for validation purposes and should be left unchanged.
  • Why do we need this? So we can email you a brochure.
  • Why do we need this? We appreciate that starting to foster is a big decision that needs careful consideration and you are likely to have questions. We’d like to help answer those questions.
  • Please enter your postcode to see news and events in you area
  • This field is for validation purposes and should be left unchanged.

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